To get a fast-enough result in terms of the number of application downloads, there are special ads for mobile apps. Some of the most visited resources (Google, Facebook, Instagram) provide the ability to customize ads in order to get more app installs. 

Preparing a campaign for a mobile app:

• We set up analytics through Firebase and Google Analytics (for this you need to involve programmers):
  – we create accounts;
  – we set tracking codes;
  – we set up conversion tracking;
  – we import conversions into Google Ads.
• We link Google Ads and Firebase.
• We link Google Ads and Google Play.
• We determine the type of operating system of the device and the main goal of the campaigns.
• We define the structure of campaigns.
• We create campaigns.
• We add advertisements.