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Targeting on Facebook and Instagram

According to the statistical studies, more than half of the world’s population uses social media. At the same time, users don’t go to social media to view the feed spammed with ads. They come there to communicate, distract themselves or to get information. Therefore, getting targeted traffic and profit from social media is a true art, which consists of particular specific knowledge and skills.

A specialist needs to clearly understand where, when, to whom and what to show so that the promoted goods and services find their potential customer. Setting up the display of ads on social media is called targeted advertising. Targeted advertising consists in:

  • creating a promotion strategy;
  • developing materials relevant to the selected network (banners, videos, animations);
  • setting up targeting (selection of the audience of ad impressions);
  • choosing proper communication type (tone, communication style, appropriate call to action);
  • remarketing (returning users who have left the website);
  • traffic conversion (driving users to take action which desired for the business).

Targeting is an effective promotion method

A large number of social media users suggested the possibility of making a profit from this source. Our agency has a high level of expertise in social media advertising management, especially in targeted advertising on Facebook and Instagram.

Usually, in combination with contextual advertising on Google/Yandex, campaigns on Facebook/Instagram lead to high results which eventually results in significant increase in the company’s sales.

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Our approach to targeting setup:
  • we analyze the current market conditions and the activities of competitors;
  • we analyze the needs of the target audience (target audience profile);
  • we build a strategy of interaction with target audience and sales funnels;
  • we develop the creative part — banners, texts;
  • we launch test campaigns with subsequent analysis and scaling.
Price of targeting setup includes:
  • Promotion strategy
  • Help in setting up advertising account and business manager
  • Pixel installation (if required)
  • Campaigns setup
  • Remarketing setup
  • Analysis of results
  • Campaign optimization (constant work to improve efficiency)
Facebook/Instagram advertising price
  • Setup — from 399€/one-time


  • Management and optimization — from 289€/month
Launch date -
from 5 business days

The complexity of work on the creation and managing of advertising on the Internet, in particular, in social media, depends on the subject and niche of the business. The specifics of the product, the level of competition, pricing policy and several other factors are considered, which can complicate or simplify the work of a marketing specialist.

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Results of our clients

  • +30%

    + 30% conversions  compared to the previous ad agency.

  • 10+ years

    For more 10 years, we have been attracting cheap leads for a customer with luxury goods. Geography — Western Europe.

  • ROI

    We conduct highly profitable traffic from advertising in Google to the largest travel resource in the country.

  • +50%

    +50% conversions with a 19% decrease in order value in 2019.

  • -32%

    We reduced the price of an application for a service worth more than 800 conventional units by 32% through advertising on Facebook

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Web marketing

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