+ 30% conversions compared to the previous ad agency.
Advertising on the Internet provided by our agency always starts with studying the customer’s business. Even at the stage of preparing a commercial proposal, we study the website, determine the target audience, assess the level of competition, and think over a preliminary strategy for advertising. This allows you to select the most cost-effective sources and channels and accurately target the customer to the required budget.
ПBy default, when a customer orders a service from us, a specialist conducts a deeper analysis of the project. This is necessary in order to determine the key performance indicators and build the right strategy. Most often, precisely because the stage of immersion in the customer’s business takes time, we estimate the advertising launch period to be at least 5 days.
An advertising strategy is a “compass” we use to bring advertising campaigns to the desired result.
- setup of KPIs (how we will evaluate the advertising strategy), for example, the number of macro conversions, their cost;
- study of the website and information on it (structure, pricing policy, service features, Unique Selling Proposition);
- analysis of the target audience;
- overview of direct competitors (their advertising activities in the network, positioning, prices);
- selection of channels for advertising;
- types, purposes of advertising campaigns, budget allocation between channels and campaigns;
- advertising strategy message (where? to whom? how? about what? we talk).
Free (when ordering advertising)