Targeting on Facebook and Instagram

According to the statistical studies, more than half of the world’s population uses social media. At the same time, users don’t go to social media to view the feed spammed with ads. They come there to communicate, distract themselves or to get information. Therefore, getting targeted traffic and profit from social media is a true art, which consists of particular specific knowledge and skills.

A specialist needs to clearly understand where, when, to whom and what to show so that the promoted goods and services find their potential customer. Setting up the display of ads on social media is called targeted advertising. Targeted advertising consists in:

• creating a promotion strategy;
• developing materials relevant to the selected network (banners, videos, animations);
• setting up targeting (selection of the audience of ad impressions);
• choosing proper communication type (tone, communication style, appropriate call to action);
• remarketing (returning users who have left the website);
• traffic conversion (driving users to take action which desired for the business).

Targeting – is an effective promotion method

A large number of social media users suggested the possibility of making a profit from this source. Our agency has a high level of expertise in social media advertising management, especially in targeted advertising on Facebook and Instagram.

Usually, in combination with contextual advertising on Google/Yandex, campaigns on Facebook/Instagram lead to high results which eventually results in significant increase in the company’s sales.